About Första

Some history

Our office and warehouse are located in the heart of 'the Betuwe' and in the middle of the beautiful river area in the Netherlands. From here we serve our customers every day and we deliver all brands in our range quickly and from stock to our customers.

Första was started in 1991 by Henk de Lange. In the early years, he was supported by two befriended Swedish companies, which are still among our suppliers today. In gratitude for this support and the resulting trust, our company was given a Swedish name: Första. This means 'the first' in Swedish. Since 2010, the company has been run by the second generation, daughter Arlette and son-in-law Alex. Together with a close and committed team, they stand for professional and pleasant business. 

Solid partner

At Första, we believe that everything we do should revolve around our customer's business. Because if our customer wants to make the difference to his customers, especially in a competitive and rapidly changing market, he must be able to count on a reliable and solid partner. Who thinks along and is flexible when needed. And with whom you do business not only professionally, but also pleasantly. We support our customers in many ways.

• Complete range
  Our complete range enables our customers to do business efficiently. All brands and articles in our collection can be ordered together. And ordering is easy, however and whenever wished: via our B-to-B webshop, EDI, e-mail, by phone or in a personal meeting in our showroom at the Trade Mart in Utrecht (NL) or Brussel (BE).
• Fast and from stock 
  We deliver all items in our range quickly and from stock from our warehouse in Tiel. Fast, reliable and, if required, in small quantities. For our regular customers, dropshipment is also one of our options. All this enables our customers to reduce their stocks and risks and increase their turnover rate.
• Up-to-date and complete information
  We have all information on articles, deliveries, stocks and more available. Up-to-date and complete. Fully automated and, where possible, via smart IT integrations. From extensive article details and logistics data to consumer-oriented content, strong images and videos. Perfect for our customers to efficiently manage their administration, logistics processes, webshop and filling their ERP, PIM or cash register system.
• Marketing and sales support
  To maximise our customers sell-out, we actively support them in their marketing and sales. With good consumer-oriented content for their webshop or folder, well-founded and honest assortment advice, shelf plans, strong point-of-sale materials for online and in-store, sales training and more.

And, last but not least, we stand for personal and pleasant business. We like to think with our customers and be flexible when needed. So that we do business not only professionally but also pleasantly. And as far as we are concerned, preferably in an informal way.